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Stream
Led creative direction and brand modernization at Stream—designing everything from style guides and icon libraries to sites, emails, charts, and events.
As Marketing Design Manager and Lead Designer at Stream, I helped lead the evolution of the brand through years of hands-on creative direction and design execution. The original brand I inherited was dated, so one of my first priorities was to modernize the look and feel—introducing a cleaner design system, a more vibrant palette, and the signature “current” background that became a visual staple across our collateral.
Over the years, I worked on more projects than I can count, but this collection highlights some of the most impactful. From rethinking the brand style guide and building a custom icon library, to designing marketing sites, promotional emails, energy plan charts, convention stage graphics, and transactional communications—I had the priviledge to shape the Stream brand at nearly every touchpoint.
The work ranged from big-picture brand development to everyday design needs, always rooted in clarity, approachability, and strong visuals. Collaborating with our in-house team was a career highlight, and I’m proud of the brand we built together.
