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Stream Status Symbol Swag Campaign
Creative-directed a best-selling swag campaign for Stream—bold income claims on tees, oversized disclaimers on back. Edgy, legal, and wildly popular.
Stream was a network marketing energy company, and we wanted to create buzz around joining as an Associate. So I concepted a swag campaign called Stream Status Symbol—a tongue-in-cheek take on bold income claims that leaned fully into the legal fine print.
Instead of hiding disclaimers, we put them front and center—designing shirts with phrases like Never Work Again or I Got a Free Benz on the front, and large-format legal disclaimers on the back. It struck the perfect balance of edgy and compliant.
I creative-directed the concept, phrases, shirt designs, production, and promotional rollout. The result? Some of the best-selling swag in company history, beloved by Associates who finally got to wear bold claims without fear of legal blowback.
