Back to Home
Women of Power
Led branding for Stream’s Women of Power—designing a bold yet feminine identity and microsite to help connect, uplift, and inspire women Associates.
Stream wanted to create space within its Network Marketing and Energy business for women Associates to connect, uplift one another, and celebrate shared success. As Marketing Design Manager and Lead Designer, I led the branding and creative direction for Women of Power—a community-focused initiative built to inspire and unite.
The visual identity balanced strength and femininity, combining bold typography with humanized script, soft color palettes with a powerful blue, and aspirational imagery of confident women succeeding together. I also designed the accompanying microsite, created to share stories, promote events, and foster connection across the community.
This project was about more than design—it was about giving women the tools and language to feel seen, empowered, and supported within the organization.
