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Kynect
Led the creative direction for Kynect’s full brand launch—developing a bold, playful visual identity embraced by the community across every channel.
When Stream launched Kynect as a new standalone brand, they needed a bold visual identity—fast. As Marketing Design Manager and Lead Designer, I led our in-house team through a full-scale creative overhaul, delivering a brand that felt energetic, connected, and fun.
We leaned into playful fonts, brush strokes, and lifestyle imagery to reflect Kynect’s emphasis on community and relationship-driven business. Under my direction, the team developed an expansive visual system, including the core logo, brand identity, 20+ sub-brands, a custom icon library, brush stroke library, vibrant color palette, email templates, typography guide, web design, video title system, apparel, recognition awards and more.
What resulted was a cohesive, expressive, and deeply human brand that the Kynect Associate community quickly embraced. It was one of those rare projects where creativity, collaboration, and momentum all aligned.
