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Crossroads Kids
Developed the Crossroads Kids visual identity and brought the new $18M ministry space to life through signage, illustration, and welcome materials.
In 2013, Crossroads Christian Church in Grand Prairie, TX broke ground on a 75,000-square-foot, $18 million children’s building—a bold investment in the next generation. As the church’s Marketing and Creative Director at the time, I had the opportunity to lead the branding and creative direction for the kids ministry as this vision came to life.
I designed the Crossroads Kids logo and visual identity, developed signage throughout the building, illustrated the campus map, and created family-facing materials like the welcome booklet. The goal was to craft a fun, welcoming, and Christ-centered visual experience that matched the energy and purpose of the new space.
While many factors contributed to the church’s growth during this season, the expanded children’s ministry and its vibrant new brand played a meaningful role in helping families feel excited, welcomed, and connected.
It remains one of the most joyful and rewarding projects I’ve worked on—using design to help create an environment where kids could encounter God and families could feel at home.
