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Supernew
Co-founded and built an AI education brand from naming and visual identity to launch site, email strategy, newsletter content, and market research.
Building an AI Education Brand from the Ground Up
I helped bring Supernew to life, transforming an ambitious AI education concept into a distinctive brand designed to make emerging technology more accessible, engaging, and approachable.
From strategic research and naming to brand positioning and creative direction, I developed a bold retro-futuristic visual identity supported by 70+ custom brand assets and a comprehensive 24-page style guide.
Beyond branding, I designed and developed the launch website, established the newsletter strategy, configured the Kit email marketing platform, and created educational content to engage audiences and build a foundation for future growth.
The Result
The result was a cohesive brand and digital ecosystem that brought together strategy, design, and content to give Supernew a recognizable identity and a clear path to market.
Supernew demonstrates my ability to combine brand strategy, creative direction, digital experiences, and emerging technology to turn an early-stage concept into a fully realized brand.
