NRG Energy

Leading Creative Across Multiple Brands

As Marketing Design Manager at NRG Energy, I led a team of seven designers, provided creative direction, and oversaw marketing initiatives across 9 major consumer energy and smart home brands: NRG, Reliant, Green Mountain Energy, Vivint, Direct Energy, Cirro, Discount Power, Stream, and Xoom.

Beyond creative leadership and execution, I focused on improving customer experiences, building scalable design systems, and finding smarter ways for our teams to work.

Building Scalable Design Systems

I led the redesign of Figma master email templates for Cirro, Discount Power, Xoom, and Stream, modernizing their visual design with reusable components, automated layouts, and consistent styling.

These improvements reduce email design production time by an estimated 50% or more, eliminating repetitive manual adjustments while drastically improving brand consistency.

I also created reusable Figma mockup templates for SMS, mobile push, and web push notifications across multiple brands. These templates streamlined the design and proofing process, allowing designers to quickly create realistic, consistent mockups across multiple channels in a single workspace.

Streamlining Website Management & Team Training

After leading Green Mountain Energy's migration to Adobe Experience Manager, I created reusable AEM component libraries for Green Mountain Energy and Reliant, with 40+ preconfigured components, making it faster and easier for marketing teams to build consistent website experiences.

Complementing the component library, I created a 20+ video training library, wrote multiple SOPs, and held multiple workshops to teach the entire marketing team how to create pages, edit content and manage the multi-brand websites in Adobe Experience Manager.

Scaling Creative Production With AI

I led a five-brand icon library initiative spanning Green Mountain Energy, Reliant, Direct Energy, Cirro, and Discount Power.

For GME alone, I standardized over 600 icons, establishing a single source of truth for creative production across Adobe Creative Cloud, AEM, Figma, Stensul, and other platforms.

Using AI-assisted Illustrator scripting, I automated repetitive production tasks to build the brand libraries, reducing repetitive processes that previously took hours to just minutes.

I pioneered development of an AI Creative Studio that successfully generated consistent, on-brand 3D assets for Green Mountain Energy. I used its initial version in production, demonstrating how generative AI could streamline custom creative asset development. I also created custom AI-generated assets for use across other brand websites, marketing and social.

Improving Customer Experiences

For Green Mountain Energy's Mountaintop Rewards loyalty program, I developed the visual identity and built the initial customer email journey, creating a cohesive, branded experience to strengthen engagement and retention.

I led the redesign and migration of Reliant's Storm Center, improving navigation, usability, and integration into Reliant.com's primary instance of AEM, which enabled easier management and customer experience, especially during emergency weather events. This move, also simplified management and reduced development overhead.

Transforming Creative File Management & Collaboration

I led an overhaul of our design team's file management system, introducing a centralized, cloud-synced SharePoint structure that transformed how our team collaborated across brands.

The new system established a single source of truth for every project, with standardized folders, consistent naming conventions, and shared access to working files.

This eliminated cumbersome file handoffs, improved project organization, and enabled designers to seamlessly collaborate and pick up projects where others left off, creating a more efficient and scalable creative workflow.

Improving Creative Operations

I collaborated with creative, marketing, and project management leaders to improve project intake, kickoff processes, and cross-functional workflows.

These initiatives included standardizing deliverable expectations, reducing unnecessary meetings, and identifying opportunities to eliminate repetitive work.

Together, these efforts strengthened creative consistency, improved production efficiency, and helped build more capable, effective teams across NRG's marketing organization.